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課程名稱 |
產業經濟
INDUSTRIAL ECONOMICS |
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開課學期 |
97-1 |
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授課對象 |
管理學院 國際企業學研究所 |
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授課教師 |
盧信昌 |
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課號 |
IB7009 |
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課程識別碼 |
724 M0160 |
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班次 |
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學分 |
3 |
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全/半年 |
半年 |
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必/選修 |
必帶 |
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上課時間 |
星期三2,3,4(9:10~12:10) |
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上課地點 |
管二202 |
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備註 |
總人數上限：80人
外系人數限制：15人 |
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Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/971indecon_2008reg |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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為確保您我的權利,請尊重智慧財產權及不得非法影印
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課程概述 |
For a long period of time,the fields of consumer behavior,market pricing,and organization study have drawn heavily on psychology and sociology. |
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課程目標 |
This course will demontrate to you the power of economic approach to the understanding of daily business practices and industral competition.After taking this course,you should be able to make specific prediction and prescription to interesting issues. |
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課程要求 |
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預期每週課後學習時數 |
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Office Hours |
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指定閱讀 |
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參考書目 |
Industrial Organization:Contemporary Theory and Empirical
Application,4th.,Lynne Pepall,Daniel J.Richards and George Norman,Blackwell
Publishing,2008 |
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評量方式
(僅供參考) |
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No. |
項目 |
百分比 |
說明 |
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1. |
Mid-term Exam |
25% |
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2. |
Final Exam |
25% |
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3. |
Five in-class Quizzes |
25% |
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4. |
Two group case reports |
15% |
Maximal number of three members |
5. |
Class Participation |
10% |
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週次 |
日期 |
單元主題 |
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第1週 |
09/17 |
Introduction,ch1&2 |
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第2週 |
09/24 |
Theory of the Firm,ch3&4 |
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第3週 |
10/1 |
The life of Monopoly,ch5&6 |
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第4週 |
10/8 |
Market Power and Product Quality,ch7 |
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第5週 |
10/15 |
Product Differentiation and Bundling,ch8 |
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第6週 |
10/22 |
case(1): Apple Computer 2006 |
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第7週 |
10/29 |
Imperfect Competition and Its Implication,ch9&10 |
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第8週 |
11/5 |
Dynamic Models of Oligopoly,ch11&14 |
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第9週 |
11/12 |
Mid-term Exam |
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第10週 |
11/19 |
Strategic Behavior and Game,ch12&13 |
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第11週 |
11/26 |
case(2):Bitter Competition :The Holland Sweetener Co. vs. NutraSweet |
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第12週 |
12/3 |
Information Economics and Network,ch20&24 |
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第13週 |
12/10 |
Advertising and Asymmetric Information,ch21 |
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第14週 |
12/17 |
Vertical Integration and Dealerships,ch16&17 |
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第15週 |
12/24 |
Pricing Tactics and Non-Uniform Pricing,ch18&19 |
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第16週 |
12/31 |
Standard and Compatibility,ch22&23 |
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第17週 |
1/7 |
Collusion and Auction Mechanism,ch15&25 |
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第18週 |
1/14 |
Final Exam |
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